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Commerce · Q360

Marketing Management

Graduate and Post Graduate · Commerce · question 360

Q360

Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs. 20, 20% more than his competitor's price. Still his sales are increasing. Now his aim is to maintain same pricing. He enjoys which type of leadership?

A.
Promotion leadership
B.
Price leadership
Answer
C.
Cost leadership
D.
Product leadership

Answer: Option B

Solution

Answer: Option B
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