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Commerce · Q679

Marketing Management

Graduate and Post Graduate · Commerce · question 679

Q679

. . . . . . . . occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

A.
Customisation
B.
Target marketing
C.
Marketing myopia
Answer
D.
None of these

Answer: Option C

Solution

Answer: Option C
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