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Commerce · Q916

Marketing Management

Graduate and Post Graduate · Commerce · question 916

Q916

One of the criteria for a variable segment, is that it must be sustantial. The means

A.
that the segment is one that is large enough to have sufficient sales and growth potential to offer long-run profits for the firm
Answer
B.
the segment is one that be easily reached
C.
the size, profile and other relevant characteristics must be measurable
D.
All of the above

Answer: Option A

Solution

Answer: Option A
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