Q916
One of the criteria for a variable segment, is that it must be sustantial. The means
A.
that the segment is one that is large enough to have sufficient sales and growth potential to offer long-run profits for the firm
AnswerB.
the segment is one that be easily reached
C.
the size, profile and other relevant characteristics must be measurable
D.
All of the above
Answer: Option A
Solution
Answer: Option A
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