Q128
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
A.
Product, positioning, place, and price
B.
Product, production, price, and place
C.
Promotion, place, positioning, and price
D.
Place, promotion, production, and positioning
E.
Product, price, promotion, and place
AnswerAnswer: Option E
Solution
Answer: Option E
Solution:
The four Ps are the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).