Vidyalelo
Management · Q81

Strategic Management

Graduate and Post Graduate · Management · question 81

Q81

Porter's generic strategies are

A.
Low price, differentiation, focus
B.
Cost leadership, differentiation, cost focus, focus differentiation
Answer
C.
Price leadership, differentiation, focus
D.
Low cost, differentiation, focus differentiation

Answer: Option B

Solution

Answer: Option B
Solution:
Porter's generic strategies are cost leadership, differentiation, cost focus, focus differentiation. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus.