Vidyalelo
Management · Q152

Marketing

Graduate and Post Graduate · Management · question 152

Q152

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.

A.
Shopping
B.
Convenience
Answer
C.
Industrial
D.
Specialty
E.
Unsought

Answer: Option B

Solution

Answer: Option B
Solution:
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as Convenience products. Convenience products refer to those types of consumer products and services that consumers buy more frequently with minimum buying efforts and comparisons.