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Mass Communication and Journalism · Q90

Communication and Media Research

Graduate and Post Graduate · Mass Communication and Journalism · question 90

Q90

Qualitative research is often exploratory and has all of the following characteristics except

A.
it is typically used when a great deal is already known about the topic of interest
Answer
B.
it relies on the collection of non-numerical data such as words and pictures
C.
it is used to generate hypothesis and develop theory about phenomena in the world
D.
it uses the inductive scientific method

Answer: Option A

Solution

Answer: Option A
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