Q233
Research has shown that customers are more likely to choose a self-service channel if they have ____________.
A.
lower knowledge about a service
B.
a preference for convenience
AnswerC.
purchased the product before
D.
a high need for personal interaction
Answer: Option B
Solution
Answer: Option B
Solution:
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.