Q714
Select the correct sequence for Hierarchy-of effects model related to marketing communication
A.
Awareness → Knowledge → Liking → Preference → Conviction → Purchase
AnswerB.
Knowledge → Awareness → Liking → Conviction → Preference → Purchase
C.
Awareness → Liking → Knowledge → Conviction → Preference → Purchase
D.
Liking → Awareness → Knowledge → Preference → Conviction → Purchase
Answer: Option A
Solution
Answer: Option A
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