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Management · Q75

Strategic Management

Graduate and Post Graduate · Management · question 75

Q75

Select the most accurate statement. Value

A.
means value for money
B.
is best described as the benefits the business chooses to give to customers through its product/service
C.
is the benefits of a product/service as perceived by the customer
Answer
D.
does not offer competitive advantage

Answer: Option C

Solution

Answer: Option C
Solution:
Value is the benefits of a product/service as perceived by the customer. A value proposition is a comparison of the benefits offered by a company's products and services to the price it asks customers to pay.