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Management · Q227

Strategic Management

Graduate and Post Graduate · Management · question 227

Q227

______________ strategy involves adopting a combined approach of low costs and high local respnsiveness simultaneously by the firms for their products and services

A.
Global
B.
Multidomestic
C.
International
D.
Transnational
Answer

Answer: Option D

Solution

Answer: Option D
Solution:
Transnational strategy involves adopting a combined approach of low costs and high local respnsiveness simultaneously by the firms for their products and services. A transnational strategy is a set of planned actions defined by a company to have operations in markets abroad. This term generally applies to the methods and structures that allow a firm to initiate and maintain functions in foreign countries while preserving central coordination at one specific location.