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Management · Q63

Strategic Management

Graduate and Post Graduate · Management · question 63

Q63

__________ strategy may require a firm to redefine its business and may involve divestment of a major product line or an SBU, abandon some markets or reduce its functions

A.
Expansion Strategy
B.
Retrenchment Strategy
Answer
C.
Combination Strategy
D.
Stability Strategy

Answer: Option B

Solution

Answer: Option B
Solution:
Retrenchment Strategy may require a firm to redefine its business and may involve divestment of a major product line or an SBU, abandon some markets or reduce its functions. The Retrenchment Strategy is adopted when an organization aims at reducing its one or more business operations with the view to cut expenses and reach to a more stable financial position.