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Management · Q16

Management Accounting

Graduate and Post Graduate · Management · question 16

Q16

Strategy that interlinks technology and people, to enhance relationships in all business functions is classified as

A.
technology management
B.
people management
C.
customer relationship management
Answer
D.
resource management

Answer: Option C

Solution

Answer: Option C
Solution:
Strategy that interlinks technology and people, to enhance relationships in all business functions is classified as customer relationship management. Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers.