The act of translating the message into words, pictures, symbols, signs or some other form is known as _________.

Answer: Option C

encoding takes place when the sender translates the information or message into some words, signs or symbols. In encoding the message, the sender has to choose those words, symbols or gestures that he believes to have the same meaning for the receiver. In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated.