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Commerce · Q299

Marketing Management

Graduate and Post Graduate · Commerce · question 299

Q299

The BCG Growth-Share Matrix consists of the following four major elements

A.
Sales, Cash cows, Question marks, Dogs
B.
Stars, Cash cows, Question marks, Dogs
Answer
C.
Stars, Cash cows, Question marks, Doors
D.
Stars, Computer clouds, Question marks, Dogs

Answer: Option B

Solution

Answer: Option B
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