Vidyalelo
Management · Q89

Marketing

Graduate and Post Graduate · Management · question 89

Q89

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

A.
Evaluation of Alternatives
B.
Information search
C.
Variety-seeking buying behavior
Answer
D.
Post purchase behavior

Answer: Option C

Solution

Answer: Option C
Solution:
Variety-seeking buying behavior is NOT one of these stages. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.