Q563
The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are . . . . . . . .
A.
customer focus, cost, convenience, and communication
B.
customer solution, customer cost, convenience and communication
AnswerC.
convenience, control, competition and cost
D.
competition, cost, convenience and communication
Answer: Option B
Solution
Answer: Option B
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