Q293
The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:
A.
Business unit goals
B.
Marketing objectives
AnswerC.
Business unit mission
D.
Goal of a business segment
Answer: Option B
Solution
Answer: Option B
Solution:
The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a Marketing objectives. Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.