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Commerce · Q770

Marketing Management

Graduate and Post Graduate · Commerce · question 770

Q770

"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?

A.
P. Kataler
Answer
B.
Kotler
C.
L. G. Peter
D.
None of the above

Answer: Option A

Solution

Answer: Option A
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