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Management · Q47

Business Communication

Graduate and Post Graduate · Management · question 47

Q47

The primary goal of the beginning of a persuasive message is to

A.
sell the idea
B.
gain the reader's attention
Answer
C.
establish a courteous tone
D.
present the pros and cons of the message

Answer: Option B

Solution

Answer: Option B
Solution:
The primary goal of the beginning of a persuasive message is to gain the reader's attention. The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence.