Vidyalelo
Management · Q115

Marketing

Graduate and Post Graduate · Management · question 115

Q115

The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.

A.
Distribution chain
Answer
B.
Network chain
C.
Supply chain
D.
Promotion network

Answer: Option A

Solution

Answer: Option A
Solution:
The Distribution chain refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyers. The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributers, agents and retailers.