Q35
the sketch of the BCG matrix, what is the label of the horizontal axis?
A.
Industry growth rate
B.
Market share
AnswerC.
Market growth rate
D.
Business strength
Answer: Option B
Solution
Answer: Option B
Solution:
The sketch of the BCG matrix, Market share is the label of the horizontal axis. The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.