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Commerce · Q499

Marketing Management

Graduate and Post Graduate · Commerce · question 499

Q499

Though "Pizza Huts" are located in posh, air-conditioning premises, they continue to call themselves as "Pizza Huts". This is to take advantage of:

A.
Local sentiment of wanting to eat in huts
B.
Brand value
C.
Brand recognition
Answer
D.
Brand extension

Answer: Option C

Solution

Answer: Option C
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