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Commerce · Q400

Marketing Management

Graduate and Post Graduate · Commerce · question 400

Q400

To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?

A.
Premium item
B.
On-sale item
C.
Discounted item
Answer
D.
Loss leader

Answer: Option C

Solution

Answer: Option C
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