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Mass Communication and Journalism · Q114

Media Laws and Ethics

Graduate and Post Graduate · Mass Communication and Journalism · question 114

Q114

To counter the increasing popularity of television, the magazine industry took what major steps to win advertising dollars?

A.
Stopped publishing general interest magazines in favour of specialised magazines
Answer
B.
Began a campaign blitz touting magazines on major TV networks
C.
Partnered with newspapers to provide a united front
D.
All of the above

Answer: Option A

Solution

Answer: Option A
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