Q166
What are focus strategies?
A.
Where a company focuses on achieving lower costs than its rivals so as to compete across a broad range of market segments
B.
Where a company chooses to concentrate on only one market segment or a limited range of segments
AnswerC.
When a company conducts market research through focus groups to determine how their strategy should be shaped
D.
When a company focuses on supplying differentiated products which appeal to different market segments
Answer: Option B
Solution
Answer: Option B
Solution:
Focus strategies is that where a company chooses to concentrate on only one market segment or a limited range of segments. A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment. A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies.