Q82
What is the modus operandi of TAM?
A.
It measures the number of households connected to CATV
B.
It uses the measurement of the frequency of viewing of a channel in a panel home
AnswerC.
It adds up the number of households connected to C & S systems and thus, calculates the reach of a TV station through this figure
D.
None of these
Answer: Option B
Solution
Answer: Option B
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