Vidyalelo
Mass Communication and Journalism · Q82

Film and Visual Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 82

Q82

What is the modus operandi of TAM?

A.
It measures the number of households connected to CATV
B.
It uses the measurement of the frequency of viewing of a channel in a panel home
Answer
C.
It adds up the number of households connected to C & S systems and thus, calculates the reach of a TV station through this figure
D.
None of these

Answer: Option B

Solution

Answer: Option B
No explanation is given for this question Let's Discuss on Board