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Commerce · Q394

Marketing Management

Graduate and Post Graduate · Commerce · question 394

Q394

What is value-based pricing?

A.
Companies base their prices on buyer's perceptions of value, not their own costs
Answer
B.
Offering just the right combination of quality and good service at a fair price
C.
Companies set prices to make a target profit and to get some value for their production and marketing efforts
D.
Companies set prices to break-even on production and marketing costs

Answer: Option A

Solution

Answer: Option A
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