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Management · Q105

Marketing

Graduate and Post Graduate · Management · question 105

Q105

When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.

A.
Indirect marketing
Answer
B.
Direct marketing
C.
Multi-level marketing
D.
Integrated marketing

Answer: Option A

Solution

Answer: Option A
Solution:
When a company distributes its products through a channel structure that includes one or more resellers, this is known as Indirect marketing. Indirect marketing is a way for a business to market their product, idea, or service without having to use the methods of SPAM or direct advertising and marketing.