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Management · Q51

Strategic Management

Graduate and Post Graduate · Management · question 51

Q51

When does horizontal integration occur?

A.
When a firm acquires or merges with a major competitor
Answer
B.
When a firm acquires or merges with a an unrelated business
C.
When a firm acquires or merges with a distributor
D.
When a firm acquires or merges with a supplier firm

Answer: Option A

Solution

Answer: Option A
Solution:
Horizontal integration occurs when When a firm acquires or merges with a major competitor. Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service.