Q176
Which of the following best relates to market share? Market share is:
A.
the best indicator of performance
B.
not important
C.
indicative of competitive advantage
D.
subjective
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
Market share is subjective. Subjective marketing is founded on the marketer's own experience regarding product successes and failures, knowledge of new products, understanding of the customer and prospect base, and existing and past customer relationships. These all are essential to setting up a marketing plan.