Q892
Which of the following characterisitics of a technology driven organisation is incorrect?
A.
The philosophy is 'what we make, we sell'
B.
Focus is on the research and development groups as well as sales
AnswerC.
Much money is spent on marketing research and test marketing until the product is finally made
D.
Understand that customers buy products that the product features provide and do not inherently want to buy products
Answer: Option B
Solution
Answer: Option B
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