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Commerce · Q137

Insurance

Graduate and Post Graduate · Commerce · question 137

Q137

Which of the following could be termed as a transactional product?

A.
Insurance
B.
Shares
C.
Real estate
D.
Bank deposits
Answer

Answer: Option D

Solution

Answer: Option D
Solution:
Bank deposits
Transactional marketing is a business strategy that focuses on single "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.