Q137
Which of the following could be termed as a transactional product?
A.
Insurance
B.
Shares
C.
Real estate
D.
Bank deposits
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
Bank depositsTransactional marketing is a business strategy that focuses on single "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.