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Mass Communication and Journalism · Q215

Communication and Media Research

Graduate and Post Graduate · Mass Communication and Journalism · question 215

Q215

Which of the following examples amply demonstrates the efficiency of the limited effects model (under the gamut of media effects studies)?

A.
I would not buy Surf Excel if a salesman offers it to me at my home. However, I would buy it if ads appear on TV to promote it
Answer
B.
I would not buy Surf Excel if it is advertised on TV, but might buy it when the sales girl at the counter of her shop offers it to me
C.
I would buy Surf Excel if it is offered to me through a sheme of freebies at my residence
D.
None of these

Answer: Option A

Solution

Answer: Option A
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