Q371
Which of the following is incorrect about customer concept?
A.
The individual customer should be the focus of the organisation
B.
The organisation needs to meet the needs and values of the customer
C.
It seeks to have a profitable growth by capturing the customer share and loyalty for lifetime
D.
It recognises that 'everything matters' with marketing and that a broad, integrated perspective is necessary to attain the best solution
AnswerAnswer: Option D
Solution
Answer: Option D
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