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Commerce · Q837

Marketing Management

Graduate and Post Graduate · Commerce · question 837

Q837

Which of the following is necessary for successful new-product development?

A.
A market pioneer mindset and a holistic approach
B.
A customer-centered, team-based, systematic approach
Answer
C.
An innovation management system and sequential product development
D.
A team-based, innovation-management approach

Answer: Option B

Solution

Answer: Option B
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