Q242
Which of the following is not a key theme in market development?
A.
Identifying new uses for existing products and services
B.
Strategic positioning
C.
Developing new products for new markets and segments
AnswerD.
Identifying new markets and segments
Answer: Option C
Solution
Answer: Option C
Solution:
Developing new products for new markets and segments is not a key theme in market development. New product development (NPD) is the process of bringing a new product to the marketplace.