Q30
Which of the following is NOT consistent with a manager having a marketing orientation?
A.
Inventory levels are set with customer requirements and costs in mind
B.
Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
C.
Focus of advertising is on product features and how products are made
AnswerD.
Packaging is designed for customer convenience and as a selling tool
Answer: Option C
Solution
Answer: Option C
Solution:
Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.