Q21
Which of the following is NOT one of the four philosophies of marketing?
A.
Production orientation
B.
Societal marketing orientation
C.
Sales orientation
D.
Promotion orientation
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
Promotion orientation is NOT one of the four philosophies of marketing. Four competing philosophies strongly influence an organization's marketing activities. These philosophies are commonly referred to as production, sales, marketing, and societal orientations.