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Commerce · Q644

Marketing Management

Graduate and Post Graduate · Commerce · question 644

Q644

Which of the following statement can be considered as false?

A.
Services cannot be touched or seen in the same manner as goods
B.
Consumer judgements about services tends to be more subjective than objectives
C.
Customers involvement affects service quality
Answer
D.
None of the above

Answer: Option C

Solution

Answer: Option C
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