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Commerce · Q609

Marketing Management

Graduate and Post Graduate · Commerce · question 609

Q609

Which of the following statements about the pricing of services is false?

A.
The demand for services tends to be more elastic than the demand for goods
B.
Cost oriented pricing is more difficult for services
Answer
C.
Comparing prices of competitors is more difficult for service consumers
D.
Customers are less able to stockpile services by taking advantage of discount prices

Answer: Option B

Solution

Answer: Option B
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