Which of the following statements are correct? Statement I Customer Relationship Management (CRM), describes the company's optimisation of the values of its customer base. Statement II Customer Value Management (CYM) focus on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behaviour. Statement III CRM is the process of carefully managing detailed information about individual customers and all customer 'touch points' to maximise loyalty.

Answer: Option C