Q206
Which of the following statements is true according to the VALS framework of psychographic segmentation?
A.
Consumers primarily motivated by ideals are guided by knowledge and principles
AnswerB.
Consumers motivated by achievement look for knowledge and principles
C.
Consumers motivated by self-expression do not desire social or physical activity, variety, and risk
D.
Consumers motivated by achievement desire social or physical activity, variety, and risk
Answer: Option A
Solution
Answer: Option A
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