Q486
Which of the following statement(s) is/are not true?
A.
Service purchases are perceived as riskier than goods purchases
B.
The participation of the consumer in the service process increases the amount of perceived risk
AnswerC.
The variability in services increases the perceived risk associated with the purchase
D.
Consumers of services have less purchase information versus goods
Answer: Option B
Solution
Answer: Option B
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