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Commerce · Q52

Marketing Management

Graduate and Post Graduate · Commerce · question 52

Q52

Which of the following terms is used to describe the situation when an existing brand name is applied to new sizes or flavours of a product or other variants, but in the same product category, these are new product launches?

A.
Brand extension
B.
Multi-brands
C.
Line extensions
Answer
D.
Co-brands

Answer: Option C

Solution

Answer: Option C
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