Q272
Which of these is not a valid reason in support of focused strategies?
A.
Greater control
AnswerB.
Reduction of weak business to develop a strong core
C.
Competence consolidation
D.
Cost reduction
Answer: Option A
Solution
Answer: Option A
Solution:
Greater control is not a valid reason in support of focused strategies. A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies.