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Management · Q348

Strategic Management

Graduate and Post Graduate · Management · question 348

Q348

Which of these questions is addressed by a mission statement?

A.
What do we want to become?
B.
What is our business?
Answer
C.
How many employees must we have?
D.
Who do we want to serve?

Answer: Option B

Solution

Answer: Option B
Solution:
What is our business? is addressed by a mission statement. A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.