Q117
Which one of the following are considered to be synergistic benefits for LVMH?
A.
Joint ventures
B.
Similarity of portfolio
C.
Commercial exploitation
D.
Name association
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
Name association are considered to be synergistic benefits for LVMH. LVMH has focussed on the core competencies of Product, Distribution and Communication that the customers are ready to pay the premium price. According to corporate level strategy, LVMH focuses on corporate value and culture to bring creative design and quality to the products.