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Commerce · Q263

Marketing Management

Graduate and Post Graduate · Commerce · question 263

Q263

Which one of the following is true for the calculation of overall market share?

A.
(Customer penetration) × (Customer loyalty) × (Price selectivity)
B.
(Customer loyalty) × (Customer selectivity) × (Price selectivity)
C.
(Customer selectivity) × (Price selectivity) × (Customer penetration)
D.
(Customer penetration) × (Customer loyalty) × (Customer selectivity) × (Price selectivity)
Answer

Answer: Option D

Solution

Answer: Option D
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