Q888
Which one of the following statements is true according to VALS framework of psychographic segmentation?
A.
The consumers who are primarily motivated by ideals are guided by knowledge and principles
AnswerB.
The consumers who are motivated by achievement look for knowledge and principles
C.
The consumers who are motivated by self expression don't desire social or physical activity, variety and risk
D.
The consumers who are motivated by achievement desire social or physical activity, variety and risk
Answer: Option A
Solution
Answer: Option A
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